GRIN Gets Real

Featuring Kaya Yurieff, Reporter at The Information The Information in April 2021 to launch the creator economy newsletter and write features about the fast-growing sector. Previously, she covered technology and social media platforms at CNN. She started her journalism career writing breaking news at TheStreet. She is fluent in Polish and based in New York. Episode quote: “Now, we really think of like independent musicians, as creators, we think of podcasters we think of newsletter writers, independent journalists who are going off on their own and, and writing a newsletter or giving people updates on Instagram.” Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.

The importance of DE&I in today's economy is vital. Taylar Barrington-Booker, Founder, and Head of Talent and Partnerships at Agency Cliquish, explored the importance and value of DE&I for creators. During our fireside chat, we focused on the effects of DE&I in the Creator Economy, dove into what it means to creators and brands, how we can make gradual changes that are impactful, and why DE&I is a movement, not a moment. Some of the topics we discussed: > The impact of not addressing DE&I. >> The challenges from a creator's perspective. >>> What a creator and brand can do to improve equality. This episode is the after-show of our fireside chat, where we dig into all the questions we didn't get to during the live portion. You can watch the complete chat here. And listen to more GRIN Gets Real guests here.

During the latest Brands Talking Influencers fireside chat, How to scale your influencer program via testing, was sharing influencer marketing insights from Natural Dog Company. During the live portion, we discussed how they leverage their creator community for content to repurpose across multiple marketing channels, building brand awareness and acquiring new customers. We also touched on: Workflow best practices. How to test with purpose. Finding creators at any stage of an influencer program. While we had a live Q&A, there were too many questions to go over, so we're bringing those unanswered questions to the GRIN Gets Real podcast. Put your air pods in, turn up the volume and get ready for those unanswered questions with Emma Ecklin from Natural Dog Company.

The Customer Spotlight series of the GRIN Gets Real podcast highlights GRIN brands successfully leveraging creators as part of their marketing strategy. Each brand shares its brand story and insight on how creators add value to that story. In each episode, we dive into who the brand is, its customer, the creator program, and the impact the creator economy has on its brand. This customer spotlight features Inkbox. Inkbox has been producing semi-permanent tattoos and accessories since 2015 and is constantly working on new ways to empower the ever-changing story of you. With over 10,000 artist-created designs, our Freehand Tattoo Marker, and Custom Platform, millions of people from 190 countries have gotten inked with our new-fashioned accessories that last 1-2 weeks.