Natural Dog Company Q&A: How to scale your influencer program via testing

During the latest Brands Talking Influencers fireside chat,
How to scale your influencer program via
testing, was sharing influencer marketing insights from
Natural Dog Company.


During the live portion, we discussed how they leverage their
creator community for content to repurpose across multiple
marketing channels, building brand awareness and acquiring new
customers.


We also touched on:




Workflow best practices.




How to test with purpose.




Finding creators at any stage of an influencer program.




While we had a live Q&A, there were too many questions to go
over, so we're bringing those unanswered questions to the GRIN
Gets Real podcast.


Put your air pods in, turn up the volume and get ready for those
unanswered questions with Emma Ecklin from Natural Dog Company.