Episode 19: Learning to use Amazon as part of your marketing strategy

Featuring Will Haire, Co-founder of Bellavix


.Will has worked with eCommerce businesses for many years in
leading the strategic planning, implementation, and tactical
execution of marketing strategies for products across all Amazon
business segments. With responsibilities for channel growth
strategies and achieving revenue and margin goals, his portfolio
includes companies like Instant Pot, Pyrex, Derma E, Think, and
Outward Hound.


Episode Quote:


"You know, a lot of it comes down to how much brand equity you
have. How big is your audience? And what's your price point?
Shoppers are going to be looking at those aspects as they're
considering your different products and categories.”


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