BTI Q&A with Able

Featuring Hannah Jovaag, Brand Partnerships Manager
and


Marisa Pardo, VP of Brand Partnerships &
Engagement


From Able


How fashion brand Able scaled their influencer program to see
7-figure returns on their influencer marketing program


Able, an ethical lifestyle brand that aims to transform the
fashion industry, evolved their program from spreadsheets to
platform while still maintaining their long-term relationship
approach. As part of the brand partnerships team at Able, Marisa
Pardo and Hannah Jovaag will share how they approached scaling
their influencer marketing program to a healthy 7x ROI.


In our live conversation we aim to explore:




The role of the right process for running a successful
influencer campaign.




How they maintain the long-term relationship approach while
scaling.




Organizing, tracking, and reporting on influencer success.




Successful campaign management workflows.




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