Episode 4: #FactCheck Relationship vs. Relationship

Are you creating the right influencer relationships to scale your
influencer marketing programs? Influencer marketing holds immense
success among brands, but the brands doing it right understand
the difference between transactional relationships and authentic
connections between brand, influencer and ultimately the
consumer. What makes influencer marketing so powerful is the
non-programmatic approach that separates it from all other forms
of programmatic marketing. Join GRIN as we jump into and discuss
how to build influencer relationships, sustain them, and why they
are so pivotal for the success of your influencer marketing
program. We identify how to find those real relationships that
will ultimately lead to brand love and how to maintain those
relationships long-term. Join the conversation! Subscribe to the
GRIN Podcast channel and stay up-to-date on discussions with
brands working with influencers, our 0 to 100: Getting Started
With Influencer Marketing series, and our conversations on the
intricacies and successful strategies of influencer marketing!