Episode 13: The state of Influencer marketing 2020

Featuring Neal Schaffer, Author of The Age of Influence


Neal Schaffer is an authority on helping innovative businesses
digitally transform their sales and marketing. Founder of the
digital marketing consultancy PDCA Social, Neal also teaches at
Rutgers Business School and the Irish Management Institute.


Episode quote:


“The [influencer] that you’re dealing with who’s taking the
one-time transaction, even though they may never use your
product… it’s going to show to be a little bit less authentic….
and the people following can read through that as well.”


Visit the complete episode page to learn more.