Episode 14: How to create content for social marketing

Featuring Kate Bradley Chernis, CEO of Lately


Kate Bradley Chernis is the Founder & CEO of Lately, which
uses AI to automatically transform long-form content like blogs,
podcasts, and videos into dozens of "smart" social posts it
learns will yield the highest engagement from your audience.


Episode Quote:


“The first thing is, think about what your objective is. So for
any email, text, social media post, what is the point of it? It’s
not just to tell people what you’re having for lunch. With a
social post, there’s only two, (possible objectives) it’s click
or reshare. That’s it. When you’re smaller, it’s much harder to
capitalize on a click. But a reshare is a lot easier.”


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