Episode 15: Introduction to behavioral science for eCommerce brands

Featuring Shirin Oreizy, Founder and CEO of Next Step


Shirin Oreizy is the Founder and President of Next Step, an
award-winning Behavioral Marketing Agency with offices in San
Francisco & Boston.


Episode quote:


“Ultimately, we're trying to uncover why people are making
certain decisions about your brand...


...That finding can live in a variety of places in your
organization, it could be within different aspects of your
marketing, it could go into sales, it can go into the customer
experience, etc.”


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