Episode 16: BWRTI Q&A with Every Man Jack

Featuring Brad Handel, Organic Marketing Manager at Every Man
Jack


Welcome to Brands Working Remote Talking Influencers Q&A.
We’re taking our fireside chat to the GRIN Gets Real podcast. Now
you can listen & learn beyond the webinar experience.


During our Brands Working Remote Talking Influencers fireside
chat series I sat with Brad Handel, the Organic Marketing Manager
from Every Man Jack to talk about influencer marketing.


Reach and sales were their primary goals when starting an
influencer program, and it has now become a piece of the puzzle
in their overall marketing strategy. Leveraging the content from
influencers to help them build out their website and truly go
from retail to etail.


While the Every Man Jack brand is highly recognizable, influencer
marketing helps them continue creating brand awareness, driving
sales, and curating authentic content that connects with their
audience.


Brad dives into how they leverage content and what the value of
that content is for their brand. And their approach to influencer
marketing as a relationship with the influencer versus a
transactional approach focused on paying for posts has been key
to their success. Those individuals in their program are true
brand advocates because they genuinely love the product and use
it.


He answered some questions during the live Q&A, but we ran
out of time before getting to all of them. So I sat with Brad
again and got through those heavy-hitting questions and am now
bringing them to you.


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If you’re interested in watching the Every Man Jack fireside chat
or other brands that we have featured in the past like Lume Cube,
Organifi, Trifecta, Tubby Todd, and more, visit the live events
section at grin.co.