Episode 18: Is authenticity just a buzzword?

Featuring Matt Barnett, Papa Bear at Bonjoro


A British designer by trade, Matt Barnett founded his second
company, Bonjoro, out of Sydney, Australia. What started as a
sales hack for an agency he was running, went from hack to side
hustle to global business in 18 months, and now has a team across
5 continents.


Episode quote:


“We found that at certain points on the customer journey, taking
30 seconds to send a video to an individual, so to Suzy from
Oklahoma, thanking them for their purchase, asking them to leave
a review, suggesting they move on to a subscription… can have a
huge impact in terms of engagement, and then driving better
actions.” - Matt Barnett, Bonjoro


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