Episode 22: How to create engaging online communities

Featuring Carrie Melissa Jones, Author of Building Brand
Communities.


Carrie Melissa Jones is an author, community builder, and
researcher of online communities. Her work has influenced the
world’s leading online brand communities including the American
Medical Association, Patreon, Google, and two U.S. presidential
campaigns. She is the author of Building Brand Communities: How
Organizations Succeed by Creating Belonging with Charles Vogl and
a student, teacher, and researcher of virtual communities at the
University of Wisconsin-Milwaukee. Prior to her work as a
consultant, she served as Founding Partner and COO of CMX, the
hub for over 20,000 community professionals worldwide.


Episode quote:


“No matter the purpose of the community, the structures are all
the same. From a political campaign to a tech brand, the bones
are the same in a community.”


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