Episode 24: Influencer marketing as a strategy. A creator’s perspective

Featuring Justin Moore, Founder/CEO of Trending Family, Creator
Wizard


Justin Moore is the Founder of Creator Wizard, an online resource
where he teaches the business of being an influencer. Along with
his wife April, he has been a full-time creator for over 7 years
(on social media for 10+) and has personally made over $3,000,000
working with brands. He has also run an influencer marketing
agency for over 5 years that has helped other creators earn an
additional $2,000,000. He has worked on more than 500 brand
deals, interpreted 1,000+ sponsorship contracts, and has
partnered with pretty much every consumer brand imaginable. He
has a unique perspective because not only has he been a creator
in the trenches doing brand deals for years but by running an
agency, he has been in the room with countless brands helping
them decide how to spend hundreds of thousands of dollars on
influencer campaigns.


Episode quote:


“Because they are partnering with a creator, a brand doesn’t have
to go out there and hire a production company or hire an agency
or hire actors to star in content. There is a lot of value that
the Creator brings so evaluating them for only their organic
reach or following, I think that sometimes brands are missing a
larger picture.”


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