Episode 25: Leveraging LinkedIn For SMM

Featuring Anthony Blatner,


Anthony Blatner is the founder of Speedwork Social, a top
LinkedIn Advertising agency.


As a previous tech founder and ex-IBMer, Anthony has seen a lot
of companies have explosive growth with good technology and good
marketing, while others (even though they had a great product or
service) fail without effective marketing.


In 2016, Anthony started Speedwork to help those companies unlock
their B2B marketing potential. By blending his experience in
marketing and software, Anthony is able to help businesses reach
high-level decision makers at scale using LinkedIn Ads and
technology.


It's safe to say that Anthony is one of the top LinkedIn ads
experts in the industry, having managed millions in ad spend and
generating over 100,000 new sales opportunities.


Follow Anthony on LinkedIn


https://www.linkedin.com/in/anthonyblatner/


Find out more about Speedwork Social


https://speedworksocial.com/


Episode quote:


“The reason you rely on the algorithm is because they don't know
a ton about you as far as like what you put it type into the
platform, it's more of like how you engage with the platform
where you go afterward what you're buying, whereas on LinkedIn we
don't need to rely on the algorithm as much because we can say I
want HR directors at 10 companies of this size because we know
that they’re most likely to be purchasing from us.”


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