Episode 28: Ecommerce Promo Code Security

Featuring Kathleen Booth, VP of Marketing at clean.io


How to make sure that your promotional codes are working with
you, not against you.


Kahtleen leads the go to market strategy for the company's new
ecommerce coupon extension blocker, cleanCART. Prior to joining
clean.io, Kathleen spent 11 years as the CEO of Quintain
Marketing, a digital marketing agency and leading HubSpot
partner. Since exiting Quintain, she has focused on helping
VC-backed tech startups build high growth marketing engines.


Episode quote:


“We're all selling trust, regardless of other marketing services,
or sneakers, or tractors or, you know, artificial intelligence,
it's all trust. Traditionally, when we wanted to build trust with
our audience, we did that through the experience we delivered in
our office. In our store, when we met with people there was more
human interaction. And that's really been replaced by digital
interactions or engagements, as we call them now.”


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