Episode 30: How to Maximize Social Selling

Featuring Alexander Low, Head of Enterprise Operations &
Strategy


With over 15 years Business Development experience, working
within professional services, formerly of PwC, Berwin Leighton
Paisner & JLL. He has spent the last 4 years consulting back
into the industry, helping BD & Marketing teams, Lawyers,
Attorneys, Consultants, understand how to build social media and
the behaviour changes required, into their go-to-market strategy.
He leads the Enterprise business at Lately, an A.I.-driven
content creation, scheduling and amplification technology
company.


Episode quote:


“I always encourage people to go into LinkedIn type in your ideal
customer segment of cmo, CFO CTO, what have you then do second in
the industry you want that's your network of potential influence.
And by that I mean how many introductions you can get straight
out the gate because an introduction or referral is the best way
to start sales come sales conversation.”


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