Episode 32: The Power of Creating an Authentic Brand

Featuring, Re Perez


A former Fortune 500 Brand Consultant turned Entrepreneur, Best
Selling Author, Keynote Speaker, and the CEO and founder of
Branding For The People, an award-winning branding agency that
creates world-class brands that accelerate business growth. With
a proven track record advising purpose-driven entrepreneurs and
conscious small-to-midsize businesses across 100+ different
industries and professions, his clients credit him for positively
transforming the trajectory of their business. In addition, as a
member of B1G1, a portion of his agency’s proceeds are given to
high-impact projects in connection with his agency’s commitment
to be a business for good.


Connect with Re on LinkedIn:
https://www.linkedin.com/in/re-perez-branding/


Episode quote:


“ Brands create an emotional connection with their target
audiences. And if they're communicating to, and we happen to not
be the target audience, it should create an emotional connection
of like, I don't connect with this brand, or I do. ”


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