Episode 34: CRO Best Practices for eCommerce

Featuring Kurt Philip, Founder & CEO of Convertica


Kurt started Convertica in 2016 after noticing a huge demand in
the market after doing CRO on his own portfolio of websites.
After four years, Convertica has worked with more than 650
businesses in countless verticals and monetization methods, and
run more than 7,000 split tests.


Episode quote:


“If you have a new product, go out and give the product away in
exchange for a review. It’s a little bit of a gray area, because
I know on Amazon they don’t like people to do that … But you need
that to be able to actually get the people to test it.”


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