Vera Bradley Q&A: How to activate influencers as content creators for your brand

Brands Talking Influencers fireside chat with Vera
Bradley


How to activate influencers as content creators for your
brand


Vera Bradley is a leading designer of women’s handbags, luggage,
fashion, and unique gifts. They are known for their innovative
designs, iconic patterns, and brilliant colors and seek to
inspire women across the globe. We sat with Sabrina Medert,
Senior Social Media Specialist for Vera Bradley to learn more
about how they leveraged their army of 300+ influencers as their
army of creators during the start of the pandemic and quadrupled
their KPIs. As their program continues to grow and provide ROI
across the brand's entire marketing strategy, we will dive deeper
into how to get the right content without paying the high price.


During our fireside chat we explored:




Proving ROI with creator content.




The key to running a high-performing influencer program.




How to communicate with creators so you get the exact content
you’re looking for.




Leveraging templates and sequences to automate communication
while still keeping it personal.




Why relationships with your creators are so vital to your
success.




In this Q&A episode, you will find the answers to the
unanswered questions from our fireside chat.


View the episode page here.


Watch the complete fireside chat here.


And subscribe to the GRIN Gets Real podcast