Los Angeles Apparel Q&A: Scaling a product gifting program with creators

Welcome to Brands Talking Influencers Q&A. We’re taking our
fireside chat to the GRIN Gets Real podcast. Now you can listen
& learn beyond the webinar experience.


Los Angeles Apparel is on a mission to bring back apparel made in
the U.S.A. by highly trained employees earning fair wages and
supporting domestic farmers. They leverage creators as part of
their marketing strategy to help share their brand story and
drive awareness. They’ve had continued success with micro and
macro-influencers with a product seeding program strategy meant
to drive brand awareness while also enjoying sales along the way.


In our live conversation, we explored:


> How to handle a creator that asks for payment in a product
seeding program.


> The ideal workflow to save you time working with creators.


> Finding the right creator for your influencer program.


> Identifying success using creators as a strategy.


Put your air pods in, turn up the volume and get ready for those
unanswered questions with Elton and Aneesha from Los Angeles
Apparel.


Visit the complete episode page to learn more. Or subscribe to
the GRIN Gets Real podcast where you listen to podcasts.