Curtsy Q&A: The power of creators as a strategy to increase app downloads

Curtsy connects and empowers millions of women across the US to
resell and shop apparel (and more) by helping them monetize their
closets. Sam Atherley, Head of Influencer Marketing chatted with
me during our fireside chat series Brands Talking
Influencers. We dove into how they run a successful
influencer program outside of the ecommerce space and how they
leverage influencers for acquisition. They’ve seen a positive
return on investment with their product gifting program, quality
UGC, and increased brand awareness.


We also covered:




Why content is key to their strategy




The qualities to look for in creators




How they optimize their workflow




Negotiation tips to build long-term relationships




While we had a live Q&A, there were too many questions to go
over, so we're bringing those unanswered questions to the GRIN
Gets Real podcast.


Put your air pods in, turn up the volume and get ready for those
unanswered questions with Sam Atherley from Curtsy.