Episode 18: Mastering live shopping for your ecommerce website

Featuring Frost Li, Founder of Social Chat


She was the GM & Head of Growth at Wish, where, as the
company’s first growth hire, she built the team from scratch and
helped Wish expand to be the #1 shopping app in 40+ countries
with 100M+ monthly active users. She’s served on Y Combinator’s
Growth Counsel and as an advisor to Quince, Spring, Lyft, and
Pinterest.


Episode Quote:


"When they have the influencer go live with them as a co-host on
the site. All the influencer's followers actually go to the site
instead of staying on the influencer's Instagram account or
YouTube."


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