Episode 1: The impact and ROI of content marketing

Featuring Robert Rose, Chief Strategy Advisor


Robert has served as the Chief Strategy Advisor of The Content
Marketing Institute since its launch in 2010 helping guide it to
be the leading global content marketing education and training
organization. Robert is the author of three best-selling books on
marketing and content strategy, and the co-host of the popular
marketing podcast This Old Marketing, which has been downloaded
more than two million times in 150 countries.


Episode quote:


“Content marketing was really important before the pandemic, and
I don’t think it’s become more important. What we do observe is
that it has become a higher priority for most businesses.”


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