Episode 2: How cultural differences affect marketing strategies

Featuring Hani Anis, Founder at Kahani Digital


Hani Anis founded a luxury South Asian bridal boutique in 2017
called Anis Collections. She went on to work in investment
banking and at a venture capitalist firm, but continued helping
brands with their digital strategies during the pandemic. It was
through her work for Natalie Barby’s agency Rella Social that
Hanis realized her love for working with small businesses,
particularly those owned and operated by people of South Asian
descent.


In 2021, Hani turned her passion into Kahani Digital – a digital
marketing and social media company that helps tell the stories of
South Asian-owned and founded brands. Kahani Digital now has a
team of six employees and has worked with 20-plus clients in
various industries.


Episode quote:


“When you're a brand owner, typically you have a specific story
that ties to some element of either your culture, your
background, someway you grew up, or just something you saw.
(Telling a brand’s story comes) from just sitting down with
founders and talking to them to learn about their story.”


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