Episode 5: PR isn’t dead, it’s been redefined for digital

Featuring Katie Stoller, Head of Influencer Marketing at Fiat
Growth


She is a strategic marketing shop focused on data backed decision
making, innovation, iteration and execution.


With over a decade of experience at global PR agencies, Katie
counsels clients on how to effectively reach goals by working
with brand-right influencers to tell compelling and engaging
stories.


Episode quote:


“I think PR is interesting. PR is kind of the umbrella that
social media sits under I mean, that's how I’ve traditionally
thought of it. I think now that social media is just so pervasive
in the world. It's kind of weird to think of it as like a little,
you know, raindrop underneath another umbrella. But really like
PR encompasses anything that's storytelling about your brand.
It's your website, it's your branding, it's your thought
leadership.”


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