Episode 7: Leveraging micro-influencers to scale your business

Featuring David Monreau, the Managing Partner at InBeat Agency


He is the co-founder and CEO of inBeat Agency, a micro-influencer
agency that helps brands scale their marketing efforts. They have
helped leading DTC brands such as Nordstrom, Wildfang, and
Soylent to harness the power of micro-influencers.


Episode quote:


“Let's say, you approach it with a $50,000 budget, you go towards
micro-influencers. You can give a lot of shots, right, you can
try with a lot of micro-influencers under that budget, but with
macro-influencers that can run you three collaborations. If one
or two micro-influencers strikes out, then you didn't get any
repercussion with your budget.”


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