Episode 8: How to leverage data to create authentic relationships

Featuring AJ Davis, Founder of Experiment Zone


A conversion rate optimization (CRO) specialist and founder of
Experiment Zone, which helps online businesses grow their revenue
by improving the user experience of their website using
scientific methods.


She’s led optimization strategy for Fortune 500 companies during
her tenure at Clearhead. She was also the lead UX researcher on
the Google Optimize product.


Episode quote:


““It's not just about, did it win or not, but what can we take
away from what we saw in the data? What might that mean for the
way we brand ourselves or position what we do, what might that
mean for our sales conversations?”


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