Episode 9: Creating authentic partnerships to connect with your customers

Featuring Sunir Shah, CEO of Appbind


AppBind lets digital agencies manage subscriptions to software
and ads for the clients without getting stuck in the middle of
the billing. Shah formerly ran partnerships at FreshBooks,
marketing at Olark live chat, and founded the Cloud Software
Association, the 4,000+ SaaS partnership network.


Episode quote:


“There's a lot of things in the ecosystem around a customer,
where they have to go to other companies or people. And those
companies and people are the ones you have to work through in
order to get your story told to the customer. And that's where
you need the relationship. When you need to get someone else to
tell your story to the customer and be unique, and they
[partners] get to decide whether they do that or not”


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