Episode 10: Creating a full-funnel approach to influencer marketing

Featuring Christie Childers is an Influencer Marketing Agent
& Brand Partnerships


A consultant based in New York City (and sometimes beyond) under
her company entity, Best Day Ever. Christie's goal in the brand
space, whether working as a creative strategist, podcast
producer, or managing content for her roster's deals, is to build
out-of-the-box strategies that uphold ethics & integrity to
leave the world a better place than she found it. She is a
graduate of Florida State University, a global agencies alumni,
lover of sunshine, and a multi-hyphenate pursuing creative
endeavors that make people feel good.


Episode quote:


“Then we get emails in for campaign interest to influencers, I
sometimes will see a brand or an agency that breaks down the full
scope of work, including the usage, including the exclusivity,
including everything that I really need to know to quote, a
proper rate for that. If a brand is trying to keep an influencer
exclusive for up to six months, we would need to account for the
potential lost income that they would not have access to should
one of those other brands reach out and want to work with them
during that period, which is totally fine, especially if they're
passionate about this brand. They're excited to work with them.
But they have to protect their interests. And I am there to
protect their interests as far as their potential income because
it's a for all of my creators, currently, it's their full time
job.”


Visit the complete episode page to learn more. Or subscribe to
the GRIN Gets Real podcast where you listen to podcasts.