Episode 11: Create stories worth sharing for any brand

Featuring Melanie Deziel


She is a keynote speaker, author, award-winning branded content
creator, and lifelong storyteller. Author of the best-selling
marketing and business communications book, “The Content Fuel
Framework: How to Generate Unlimited Story Ideas”, and the
founder of StoryFuel. Melanie spends her days giving keynotes and
leading workshops that teach marketers, creators, and companies
of all sizes how to create better content.


Prior to founding StoryFuel, Melanie was the first editor of
branded content at The New York Times, a founding member of
HuffPost’s brand storytelling team, and served as Director of
Creative Strategy for Time Inc


Episode quote:


“When I'm trying to come up with content ideas, I'm actually
coming up with two things, both my focus and my format. And that
makes that whole process a lot easier.” - Melanie Deziel, author
of The Content Fuel Framework


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