Episode 12: Leveraging PR with Influencer Marketing

Featuring Bonnie Taylor, Vice President of Strategy &
Communications at Talent Resources


Bonnie is a marketing and communications veteran with
comprehensive experience in food & beverage, hospitality and
retail sectors. She started her career running marketing and PR
for high profile nightclubs on the Las Vegas Strip, then moved to
the agency side working with clients like Buca Di Beppo, Las
Vegas Hilton, Thunder from Down Under and Topshop. Currently she
is currently the Vice President of Strategy and Communications.
In March of 2021, Bonnie spearheaded the creation of the
communications division which is now the agency of record for
brands such as Hemper, Payless, Ohza, Skinny Mixes, Vitacost,
Aesthetics Biomedical and countless others.


Episode quote:


““I think the influencers and creators will continue to evolve
and really dictate what people are doing, choosing, using. We’ve
seen the rise of TikTok and we’ve seen it happen with Twitch.
It’s about solidifying platforms and growing audiences on them.””


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