Episode 13: Where creator management meets marketing strategy

Featuring Julie Gordon, Chief Inspiration Officer at Insprining
Kitchens and VP, Marketing and Business Development at MTG and
Associates


She has spent most of her professional career working with global
companies and their clients on marketing, business development
and strategic initiatives. She has a reputation for “making
things happen” by offering creative solutions to complex
situations.


Episode quote:


"From my perspective, the qualitative aspect is talking about
really understanding who your consumer is, who is your audience?
What's that person's environment? Whatever the case may look
like, and really understanding how what you are producing,
whether it's a service or a product, is received by the
consumer."


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