Episode 14: The state of email marketing, is it dead or very much alive?

Featuring Chris Orzechowski, Founder of Orzy Media.


Orzy Media is a boutique e-commerce email marketing automation
agency. He's written two bestselling books on email marketing. He
also has a popular print newsletter called Make It Rain Monthly
which is read by over 300 subscribers in over 30 countries around
the world. To work with Chris and his team, go to
theemailcopywriter.com.


Get your free copy of Make It Rain: The Secret to Generating
Massive Paydays From Your Email List


Episode quote:


“Subject lines are super important. Even in a post iOS 15 world,
they are still important because even if you cannot accurately
track open rates. It's not a huge deal. But remember, there are
still people reading your emails, whether you can see them
opening or not, so the subject lines are super important. My one
rule for subject lines is to be radically different at all
costs.”


Visit the complete episode page to learn more. Or subscribe to
the GRIN Gets Real podcast where you listen to podcasts.