The Future of Social Media Advertisement - Marketing Update - Episode #228

The Future of Social Media Advertisement - Marketing Update -
Episode #228 With the growing demand for more sophisticated,
automated, and farther reaching ad services, a number of companies
are making serious moves to give these marketers what they want.
This weeks marketing round ups will fill you in on what you need to
know about upcoming products and changes to existing social
networks around mobile and social advertising. Facebook Prepares to
Amp Up Its Ad War With Google With Atlas
(http://news.cnet.com/8301-1023_3-57569212-93/facebook-prepares-to-amp-up-its-ad-war-with-google-with-atlas/)
The social networking giant, Facebook, is expected to purchase an
extensive ad-serving technology known as Atlas, from Microsoft. The
advertising platform will be tasked with handling Facebook’s ever
growing advertising empire in an effort to overthrow Google as the
current king of display advertising. This purchase will allow
Facebook to deliver socially powered ads outside of the social
network and tap into a much larger market of advertisers. Twitter
Prepping Bigger Ad Play
(http://www.adweek.com/news/technology/twitter-prepping-bigger-ad-play-147209)
With social networks like Facebook and LinkedIn offering ad APIs of
their own, Twitter has decided to jump on the display advertisement
bandwagon. Twitter will be turning up the heat on its advertising
platform by introducing its new ad API this quarter. The product
will allow brands to create and run a variety of ads in a more
automated and sophisticated manner, like they would on Facebook.
Twitter has been busy promoting its ad API to a number of agency
execs and social ad firms in preparation for its launch. Social
Authority: A Measure of Twitter Influence
(http://www.seomoz.org/blog/social-authority) SEOmoz has recently
announced the release of "Social Authority," their new metric for
determining the influence of Twitter users. Social authority’s
metrics are based on the number of retweets a user receives. The
metrics give users a number of features that include ordering all
active Twitter users by influence, dissecting your social graph,
and finding new followers who are most important. Salesforce Alums
Raise $3 Million to Bring Analytics to Stores
(http://mashable.com/2013/02/12/nomi/) It’s no secret that brick
and mortar retailers sometimes lack the tools they need to track
and nurture their customers like online retailers are able to.
Marketers for e-retailers can tap into a number of metrics to
ensure their marketing is working. That's why it's pretty cool that
a company called Nomi is stepping up to the plate and offering
brick and mortar retailers a solution to this problem. Nomi has
created a platform designed to "track customers’ movement across
online, mobile, and in-store channels." The company was founded by
three Salesforce alums in August of 2012, and has raised $3 million
in funding from various investors to get the product off the
ground.