Cracking the Formula to Viral Videos - Marketing Update - Episode #229

Cracking The Formula to Viral Videos - Marketing Update - Episode
#229 With Mike Volpe (@Mvolpe) and Laura Fitton (@Pistachio) This
weeks round up will give you some insight into what changes are
going on with our social networks and how new technologies are
being used to serve and deliver marketing to individuals on many
different levels. Twitter Now Reducing Some Tweets to 117
Characters, From Mashable
(http://mashable.com/2013/02/20/twitter-tco-length/) If a limit of
140 characters per tweet wasn’t difficult enough to get your
thoughts across, try doing it in even less. As of Wednesday,
Twitter has reduced the limit of characters to 118 for tweets sent
with a URL and 117 for tweets sent with an https link. This is
going to be an important change for marketers to take note of
because it could affect any scheduled tweets you created prior to
these new limits. 59% of Top Brands are Active on Instagram &
Those Photos Are Shared to Facebook 66% More Than Twitter, From
Marketing Land
(http://marketingland.com/report-59-of-top-brands-are-active-on-instagram-photos-shared-to-facebook-66-more-than-twitter-34062)
We all know why we love Instagram and Pinterest; it’s all the
pretty pictures that tickle our fancy. Recently, these social
networks have grown to be more than just digital catalogs and photo
albums. In the past three months, top brand adoption of Pinterest
has risen by 10% and Instagram by 9%. This is a strong indication
that marketers are utilizing the potential of Pinterest and
Instagram to build social engagement and expand overall reach. ESPN
is Now Targeting You Via Online Radio, From Ad Week
(http://www.adweek.com/news/advertising-branding/espn-now-targeting-you-online-radio-147388)
It seems ESPN is looking to up their game in the world of digital
advertisements though its online radio. With over 3 million
downloads of its mobile radio app, it make sense that ESPN has been
concocting ways to tap into this audience with some well targeted
ads. This new cloud-based ad insertion program aims to target
listeners by location, device, age, and gender in real time during
live national broadcasts. The company responsible for this new age
technology is the online radio provider known as Abacast.
Contextual Content Engine Vurb Raises More Than $1.5M From Max
Levchin and Others, From Tech Crunch
(http://techcrunch.com/2013/02/20/contextual-content-engine-vurb-wants-to-make-the-internet-seamless/)
With the hundred of online services, search engines, and social
networks, it is still a chore trying to compile all our information
into one place. I’m sure many of us have wanted to make a
reservation at a restaurant through Open Table and wished that it
would also suggest show times for new movies, buy the tickets, and
send us directions without having to open the quadrillion tabs we
normally would. Well, the start up Vurb is working on a contextual
content engine that connects and compiles relevant information from
services like LinkedIn, Yelp, Google Maps, Amazon, and many others
in an attempt to unify our Internet shenanigans. LOL + WTF = $: An
App That Shos Why Videos Go Viral, From Fast Co Create
(http://www.fastcocreate.com/1682441/lol-wtf-an-app-that-shows-why-videos-go-viral)
Ever wonder how to you can make the next Gangnam Style or Harlem
Shake? Well TubeRank may have found a way to help you figure out
what you need to do to create the next viral video on YouTube. The
app was recently launched by Rubber Republic, a London-based
content creation studio responsible for a number of viral videos.