The Latest Changes to the World of Social Media - Marketing Update - Episode #230

Social media is quite the valuable tool in an inbound marketer’s
repertoire, and this is far from a secret. As social networks
continue to grow, evolve, and sometimes fall out of relevancy, we
must always stay up-to-date with the latest developments in the
world of social media. Any inbound marketer can tell you how
effective and inexpensive a well-run social media campaign can be,
and that is exactly why it’s a must-have tool in your marketing
arsenal. This week’s round-up will fill you in on all of the latest
changes in social media that you’ll need to know to keep that edge.
Enjoy! What HP’s 1 Million LinkedIn Followers Means for Marketers,
From LinkedIn Blog
(http://blog.linkedin.com/2013/02/28/what-hps-1-million-linkedin-followers-means-for-marketers-infographic/)
HP has officially become the first company to draw in one million
followers to their LinkedIn page. This is a huge win for HP because
these aren’t followers you would find on Twitter or Facebook, these
are a highly targeted audience of professionals that matter to
their business. This means that HP is now indirectly connected to
43 million other professionals on LinkedIn, which makes up roughly
a quarter of the entire LinkedIn population. Google Offers Social
Sign-In Alternative to Facebook, From Ad Week
(http://www.adweek.com/news/technology/google-offers-social-sign-alternative-facebook-147561)
We all know that Facebook has had a pretty big monopoly on the
world of social sign-ins and security, but that may be changing
very soon. Google has released its own social powered sign-in
option for online publishers and apps. This means that users will
be able to connect with sites like USA Today, The Guardian, FitBit,
Fancy, OpenTable, and more with their Google + accounts. Trendrr
Reports: Social TV Oscar Activity Tripled, From Marketing Pilgrim
(http://www.marketingpilgrim.com/2013/02/trendrr-reports-social-tv-oscar-activity-tripled-and-the-ratings-were-up-too.html)
The Oscars; usually spent in the comfort of our sweat pants while
we obnoxiously rant and rave about who was dressed best, worst, and
stupidest. Yes, stupidest. You know you've seen some pretty stupid
looking outfits at the Oscars before. But, I digress. This year was
different. This year, we made our voices heard. We took to the
streets…okay, we took to our respective social networks. During
this years Oscar broadcast, real-time social media tracking company
Trendrr kept tabs on all of our witty and not so witty comments
across the Facebook, Twitter, GetGlue, and Viggie. Spotify’s Social
Network Arrives: New Follow Tab is Now Gradually Rolling Out to
Users, From The Next Web
(http://thenextweb.com/insider/2013/02/27/spotify-the-social-network-arrives-begins-rolling-out-follow-features-to-users/)
A little ways back in December of last year, Spotify announced that
it would be rolling out a slew of social media features to its
popular music friendly app. Well, the time has come for Spotify to
announce that its social network is ready to start shipping to a
desktop near you. The latest feature to grace our computer screens
is the new Follow tab that will list all of the users you are
currently “following”, and will be replacing the current People
tab. Spotify sees this move as a way to lessen their social
dependency on Facebook, which has not reaped them many benefits.
Facebook Lets Advertisers Tap Purchase Data Partners to Target
Customers, Categories, Like Car-Buyers, From Tech Crunch
(http://techcrunch.com/2013/02/27/facebook-ad-data-providers/) It’s
no secret that Facebook has been looking to dive deeper and deeper
into the rabbit hole of online advertising. The most recent news
reveals that Facebook has partnered up with top online and offline
purchase data providers like Epsilon, Acxiom, Datalogix, and
BlueKai to provide advertisers with a hashed list of existing
customers, potential prospects, and categories of people like pet
lovers, soda drinkers, and car buyers. The goal is for Facebook to
attract some big spenders by offering them a way to target the
exact customers that have or will buy their products.