How Failure and Flexibility Can Spell Success in Medtech: Interview With Kyle Frye, U.S. President of SyntheticMR

After a brief hiatus from recording podcasts, it was a privilege
to dust off the microphone and interview Kyle Frye. As U.S.
president of SyntheticMR, Kyle is tasked with growing and
expanding the brand and business in the U.S. for the
Swedish-based company that is creating the future of quantitative
MRI technology. Their innovative MRI software solutions support
shorter exam times and deliver more information to clinicians,
leading to improved diagnostic efficacies.


Prior to assuming this role in August 2019, Kyle was a Zone Vice
President of Sales for Siemens, and also was in leadership
positions at both niche and large medtech companies including
Blue Belt Technologies (now Smith & Nephew), Verathon, and
Brainlab. He also worked for BioMedix for three years, working
his way up from a sales rep driving 4–5 hours a day to Western
Area Sales Director, which required relocation from metro
Cincinnati to the San Francisco Bay area. Kyle received a B.A.
degree in political science and finance from Northern Kentucky
University in 2004.


Norbert Juist, an executive recruiter who specializes in medical
device sales and marketing, joined me as a special guest for this
interview with Kyle. He brings a unique perspective to this
discussion, having worked as a sales rep and consultant in pharma
and medtech for nearly 20 years prior to transitioning to
recruiting.


Here are a few of the key topics we discussed in this
podcast: 


Why a competitive spirit and winning are important, but not
the “be-all and end-all” to medical device success.

Why communicating “the why” of career moves is key to landing
new opportunities.

How being flexible and willing to relocate can help advance
your career, especially in the medtech space.

The pros and cons of working for large vs. small companies.

Kyle’s favorite business books, the importance of having a
mentor, and the advice he would tell his 25-year-old self.



Check out the rest of the show notes here...