Tennessee Tasters: When innovation meets a time-honored tradition

Whiskey making, when done right, is all about the process of
capturing time in a barrel, then a bottle. But that doesn’t mean
there’s not room to play around with that process from time to
time. In this episode of Around the Barrel, Assistant Master
Distiller Chris Fletcher sheds some light on how Jack Daniel’s
continues to innovate at 153 years, the ongoing work of the
brand’s Master Taster panel, and the line of whiskeys resulting
from that work – the Tennessee Tasters series.