Jack Daniel’s GTR American Single Malt

Working with a spirit of innovation involves a constant process
of unlearning and relearning. You want to refine what has worked
in the past and trim away what is not needed within your new
process. When you lay that new template over the business of
whiskey production, you also have to factor in the idea of “hurry
up and wait” before you can make more changes and move a new
product into its final form.


On this episode, we talk once again with Master Distiller Chris
Fletcher about the brand-new global travel retail (GTR) product
American Single Malt finished in Oloroso sherry casks, about how
the word “single” doesn’t always correlate with the word
“simple,” and about how this new endeavor just might bring about
a new set of frequently asked questions, Around the Barrel.