Donna Willis and Melvin Keebler: Blending Tradition and New Technologies

As much as tradition is a component of what comes out of
the  Jack Daniel Distillery, the motto “Every day we make
it, we’ll make it the best we can,” absolutely encompasses using
new tools as they become available. On this episode, we talk with
Melvin Keebler and Donna Willis, two key leaders on the
Distillery’s operations team, about new technology the company is
using to continue its sustainability climb, about how
opportunities for changing processes can still benefit long-time
partners who have been comfortable with the way things currently
are and about how the wide world of whiskey needs geeks of all
kinds, Around the Barrel.