Behind the scenes with Chief Brands Officer Mark McCallum

The word “icon” probably gets thrown around a little too easily
these days. It takes time, effort, skill and talent to move
something into the active role of icon. It doesn’t happen
accidentally or overnight. Mark McCallum knows a little something
about working with a true icon. As part of the leadership team at
Brown-Forman, Jack Daniel’s parent company, Mark has played a
pivotal role in establishing the global footprint of Jack
Daniel’s. On this episode of Around the Barrel, we talk with Mark
about building that footprint, the new brands that have emerged
under the Jack umbrella under his watch, and the challenges of
getting some audiences to believe the lore of Lynchburg.