Talking Legacy and Labels with Nelson Eddy

Words, images, physical objects – these things help tell stories
every day. And for a company well into its second century, these
stories form the core of how best to shape its future, but it
never hurts to take a look into its past. On this episode of
Around the Barrel, we talk with Jack Daniel’s historian Nelson
Eddy about a new series of products that reach back into the
company’s archives, bringing forward a look and feel from a
bygone era. We dissect the imagery found on the new legacy
edition bottles as well as how today’s technology can be used on
every bottle of Old No. 7 to bring Mr. Jack’s story to life.