Country Music’s Greatest Muse

The connection between music and Jack Daniel’s Tennessee Whiskey
has always been strong. The link between the brand and American
country music has been particularly vibrant over the years, as
the spirit has informed, not only the creation of songs, but also
the celebration of them. On this episode, we talk with country
music media mainstay Storme Warren about the current state of the
genre, how both the music and the whiskey play to a worldwide
audience and how a commitment to both innovation and tradition
informs what comes out over the airwaves and round the Barrel.