The Magic of Barrel Raising with Darrell Davis

The importance of the barrel in whiskey making cannot be
overstated. It is so important, in fact, that at Jack Daniel’s,
we don’t trust anyone else to make it. On this episode of Around
the Barrel, host Lucas Hendrickson visits the Jack Daniel
Cooperage alongside plant manager Darrell Davis to learn about
the painstaking process that goes into building this magic vessel
that creates the color, flavor and character of our world-famous
whiskey.