Chris Fletcher and Lexie Phillips: An eye for innovation

For far too many in this “new is always better” world, the word
“innovation” tends to mean “blow everything up and start from
scratch.” When you’re stewards of a brand with more than 150
years of experience and expectation, that definition simply will
not stand. But that doesn’t mean you can’t or shouldn’t make
those adjustments that open up a world of new opportunities.


On this episode, we talk with current Jack Daniel Distillery team
leaders Chris Fletcher and Lexie Phillips about how looking
through the lens of innovation not only clarifies the past, but
also reveals the future; how one year on Coy Hill can make a big
difference in completely unforeseen ways; and how taking things
up a notch yields spectacular results.