Nivea’s Marketing Duo on the challenges of responsibility in influencer marketing

In this episode of the DMEXCO podcast, Verena Gründel talks with
Konrad Feldman, Co-Founder and CEO of Quantcast. He shares how
artificial intelligence is transforming the advertising industry
and why it’s crucial to make ads more relevant to consumers.
Feldman also dives deep into the future of digital advertising in
a world without third-party cookies and they discuss the impact
of AI as well as the end of the cookies on the Open
Web. 


You can now get Verena Gründel’s personal digital marketing
newsletter DMEXCO Digital Digest here. Receive the most important
news from the world of international digital marketing directly
to your inbox:


https://go.dmexco.com/digital-digest-current-edition


Are you looking to reach up to 50% of the German-speaking
population? Than BILD-Markenkonzepte is the solution! For over 22
years, BILD has been a game-changer with its Volks-Produkt. With
over 220 successful campaigns and a rebooking rate of over 80%,
BILD-Markenkonzepte is a great partner to elevate your brand.
Plus, BILD offers entry-level brand concepts like 'Aktion für
Deutschland', 'Aktion für Alle', or 'Produkt-Tipp'. Book a BILD
brand concept for 2024 now and secure up to €225,000 in
additional gross media volume. Just mention the keyword DMEXCO.