Blizzard Entertainment President, J. Allen Brack

Ted Price chats with Blizzard's
President, J. Allen Brack, about his start in
gaming and game development; Blizzard's diversity and inclusion
initiatives and how it affects the company culture and its games;
lessons for live ops and player feedback experiences; and best
approaches to building effective leaders.

J. Allen Brack is the President of Blizzard
Entertainment. J. joined Blizzard in January 2006
and held multiple leadership roles prior to being named president
in October 2018. Before joining Blizzard, he also held multiple
roles at Origin Systems, Inc., working on the Wing Commander
franchise, and at Sony Online Entertainment LLC, working on Star
Wars Galaxies.