Strategies for Marketing in Primary, Secondary, & Tertiary Markets ft. Bill Allen

On this episode Josh is joined by Bill Allen is the CEO and owner
of 7 Figure Flipping, where he helps lead the top house flipping
and wholesaling mentoring groups in the nation. Bill and Josh
discuss marketing and data. 


[00:05:08] - Bill Allen and 7 Figure Flipping’s
background


[00:09:08] - Marketing to primary markets versus
secondary/tertiary markets
                      
Look at your market Look at your skills and time Own the zip
code, master it before you expand  

[00:13:11] - Transitioning your marketing. Why
reduce direct mail?


[00:19:56] - What are some changes to your
marketing in the current time due to The COVID-19 pandemic?


Quotes from the Episode:  


“In a sub market it might be a little easier to find a deal but
harder to sell it as a wholesaler, and in a primary market it’s
going to be more expensive and harder to find the deal but you
can sell it really fast.” [00:09:39]


“Do one thing. Do it really well, and track your numbers.”
[00:16:37]


“If no one is doing a specific marketing channel A) it may be a
good idea to actually go after it and B) learn it correctly or
find someone who does know how to do it.” [00:18:49]


Resources:


Bill Allen Website - https://7figureflipping.com
Facebook - https://www.facebook.com/groups/fliphacking
Instagram - https://www.instagram.com/7figureflipping/
YouTube -
https://www.youtube.com/channel/UC5VZN4W4WcK52RCG8YEU09
Podcast -
https://www.stitcher.com/podcast/house-flipping-podcast/7-figure-flipping-with-bill-allen