The Lead Conversion Process ft. Dan Schwartz CEO of InvestorFuse

If you've ever wondered where sales and marketing cross over with
each other, well here's your answer. The conversion process
(follow up) mostly gets put into the sales funnel, when in
reality, it's a lot more marketing than anything. Understanding
the journey that a lead takes in order to make them convert, is
something not a lot of real estate investors think about. Dan
Schwartz, CEO of InvestorFuse, let's us in on the truth behind
what makes a lead convert.