CRISIS AS AN OPPORTUNITY – NEW CONCEPTS FOR SUSTAINABLE TOURISM

The tourism industry thrives on the power of eternal reinvention.
The Alpine region is a good example for this. Since some time, we
observe that architecture can be a fundamental part of a hotel's
formula for success. On both sides of the Alps, an awareness of
building culture has emerged - referring to architectural projects
of high quality with a strong focus on regional identity and
context. After all, how do you combine tradition with future for an
authentic experience? Which recipes and strategies do you have to
use in order to visually and structurally change from one
generation to the next or to make a new start? How do deceleration
and sustainability matter as marketing factors? And what
opportunities result from the current pandemic situation for the
architecture of hospitality and touristic facilities? We talk about
all these questions with Peter Pichler of Peter Pichler
Architecture.