Episode 001 - Revenue Management

Within a couple of weeks, historic data as the foundation
of revenue management and pricing decision criteria have become
much less important or even irrelevant. Especially in the
aftermath of the Corona crisis, real-time data will play a much
more important role. Based on current insights, revenue
management and pricing have to be done differently. In this
podcast, Lufthansa Consulting's Georg Baust discusses the
importance of approaching data as the foundation of decision
making in a different manner and gives his thoughts on further
developments in an industry driven by the demand in the post
Covid-19 era.


Moderator: Florian Schwendner – Senior Consultant


Expert: Georg Baust – Associate Partner and Head of Sales
& Revenue Management Solution Group